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WE Development Donations Month!

Share the love in February by supporting the WE Devo Team.

WE Development, Inc. is now a Colorado 501c3 Non-Profit Youth Sports Team. Your donations are tax-deductible!*

Our young riders have been training consistently all fall & winter to prepare for their upcoming 2020 race season. With that nearly upon us, we’re accepting donations to support our squad of hardworking athletes to get them to more races across the country! All donations go towards equipment costs and travel expenses, so our riders can flex their muscles at some of the biggest races in the country. Every dollar counts and makes attending these events possible.

For the entire month of February, we’re rewarding donors with WE schwag!

Your donation dollar amount scores you cool WE logo’ed items to show your support of the team when you’re out training, cruising around town or at the races. So share the love all month long by bolstering our mission of developing these young riders into the future stars of our sport with an easy tax-deductible online donation and grab some gear before it’s gone.**

Learn more about the WE Development team and make a donation today via credit card & PayPal links below…


Donate $25


A $25 donation earns you a WE die-cut sticker to affix to your car window, water bottle, or notebook.

Donate $50


A $50 donation gets you the WE sticker AND a WE water bottle (by Specialized).

Donate $100


A $100 donation gets you the sticker, bottle AND a soft 50/50 blend WE Devo t-shirt (men’s and women’s styles).

Donate $200


A $200 donation gets you the full kit & caboodle of the sticker, bottle, shirt AND fleece-lined, super cozy, WE Devo hoodie!


* you’ll receive a thank you email with your donation containing the tax-deduction information.

** stickers & bottles ship in February; shirts & hoodies ship in March once we complete the order w/ sizes.













Would you like to donate more than $200?

...or not interested in the schwag?

You can donate any dollar amount you prefer, set up a repeating monthly donation, or pass on the schwag by clicking this donation link…

Goal Setting: Your Season Ahead

Originally posted October 31, 2018. Updated November 12, 2019.

Goal setting begins the planning process towards your next season. Organizing your thoughts and creating a formal written outline of what direction you want to go with your training, fitness and competitive results is a key piece of the Mental Fitness puzzle. If you don’t know what you want to achieve… then how do you know what you need to do to get there or if you are making progress in the right direction along the way?

Going beyond simply thinking about what you want to achieve and further developing a strategy on how you are going to achieve is the process of setting goals.

Make Goal Setting work for you

The idea of setting goals is something many people are familiar with, but few take the time to formally address. It can be difficult for some athletes to write down goals. However meeting your goals is often more difficult if they are not written down in the first place. Once you have decided upon your goals, take it a step further and write out exactly how you plan to meet those goals (use a pencil here because you may change things a bit as you discuss with your coach or support structure). If you’re not sure of exactly how you are going to meet your goals, obtaining direction from a coach, or friend, can help you talk it out and make the right decisions. Knowing what you want is one thing, but outlining a plan that gets you from where you are now with your physical and mental abilities to where you want to be is what makes goal setting an effective tool in your mental fitness tool box. 

Goal setting is a multi step process that is extremely valuable for all athletes. The following are some helpful steps and techniques you can implement to help make your own goal setting more effective.

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Nutrition Periodization

Nutrition Periodization for Endurance Performance

As your physiological training demands change with your training objectives, your nutritional demands change as well. The basic principle of Nutrition Periodization is simply that: changing your dietary consumption to match that of your training efforts. Periodizing your diet can be achieved on two levels. The first is the larger training block level of macro-cycles. The second is the smaller weekly level of day-to-day training in micro-cycles. The goal of periodizing your nutrition is to improve your cycling training program in two primary ways:

  1. Better Fueling for Improved Performance (increasing fitness)
  2. Maximizing the Quality of your Nutrition (improving health & body composition)

Proper fueling will allow an athlete to maximize their training efforts and adaptations making their training more effective. Similarly, maximizing the quality of your nutrition will enhance an athlete’s recovery from training. In other words, more effective training and enhanced recovery lead to improved body composition and increased fitness. Achieving a lean body composition is critical for maximizing performance in an endurance sport such as cycling. In fact, for many riders carrying an extra 10 pounds or more, it can be the single biggest performance booster there is! For this reason, periodizing your diet around your training program can be a big help in working towards your fitness goals.

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Trainer Studio

Ideas For Your Off-Season

Fall has arrived and most of us in the Northern Hemisphere are entering our Off-Season. So what exactly is the Off-Season? The term “Off-Season” can be a bit misleading to some. The Off-Season is not time taken off from training, but rather it is time taken off from racing. This all so crucial time away from racing allows you to focus more on your training to allow for bigger advancements in your overall fitness and future racing ability.

Here is how a year of training and competition looks to a committed, high level amateur or professional endurance athlete:

  • END OF SEASON BREAK: after a short 1-2 weeks of time off, truly ‘on vacation’ from their primary sport, they’re ready to get back into training in their off-season. 
    • Pro Tips: As a general rule of thumb, the older and/or lower training volume (ie. time crunched) the athlete, the shorter this break should be. If you only train 8-12 hours a week, you don’t need to take much of a break. Simply changing the type of training you do in the off-season will be enough of a break or change of pace. It is just too hard for most people to get back into ‘training mode’ and too much fitness can be lost if the break is too long. The younger or higher volume athlete may take up to 2 weeks off from training. These athletes will recover faster and have a higher fitness base that will not drop off as much with more rest time.
  • THE OFF-SEASON: the Off-Season is the larger chunk of time sandwiched between your short ‘end-o-season break’ (above) and the start of your competitive race season (below). With the stress of racing and being “race fit” removed in their off-season, they can focus purely on training to improve weaknesses and gain a higher level of fitness for the next race season.
    • Pro Tips: Depending on the athlete and when his/her race season begins, the off-season can be as short as a couple months (ie. end racing in October and begin racing in February); or it can be several months (ie. end racing in September and begin again in April). Keep in mind that the longer your off-season, the more time you have to train and improve your fitness and likely the greater improvement you’ll see in your racing ability the next season. Those athletes that can’t stay away from racing and pack their annual schedule full from spring through fall are often the ones that don’t improve a whole lot from year-to-year, or they are getting paid to compete (and are already at the top of their game!).
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